About Guud Sugar

Patrika Group now has a vision to transform the way Indians eat by creating healthy options. They wish to not just enlighten the minds of Indians, but also enable them to live healthy lives, where their immunity and wellness support their daily endeavors. With this objective in mind, Patrika Wellness was conceptualized : A company focused on innovation In Foods & Beverages. The Group believes that, to build a healthier nation, Indians needs to revisit and reassess the food and drink they consume. By reviving age-old Indian food habits and combining them with latest scientific research, Patrika Wellness wishes to revolutionize the way people think about, cook and consume food."

Solving the sweet dilema

According to a report by FMCG gurus, 57% of consumers who do not seek out natural sweeteners do not do so because they lack taste. This shows that consumers can be conscious about the sensory appeal of products with reduced sugar content and can be conscious of artificial sweeteners being associated with having an unpleasant aftertaste. Irrespective of concerns that consumers have about health, it shows that they are unwilling to compromise on sensory appeal.

Hence, we can see that while people look for using natural sweeteners and healthier alternatives, the taste and experience of sugar remains the key factor. The challenge is to provide a healthier sugar with the same taste as regular sugar and having a pleasant aftertaste.

That’s where we come in. Guud Sugar is a brand that aims to provide a healthier option to sugar to improve the eating habits of Indians. We have formulated a sugar formula that contains 50% less calories than regular sugar and has low glycemic index, our sugar is also fortified with several ayurvedic herbs that helps in weight loss, digestion and glucose management. But that’s not all, our sugar also tastes and feels like regular sugar, you can take our customers word for that.